SEO requires the implementation of a series of best practices, then the writing of new content on a regular basis. To allow your site to always stay in a good position on Google, make your blog your best ally!
Maintaining your SEO involves the regular publication of content; these will be shared, “liked”, will reflect your expertise, and will indicate to Google that you are up to date, interesting, worthy of appearing in its top 3 … And, you can imagine, this part you will not be able to achieve. then using a blog.
Bloggers usually get at least twice as much traffic as those who don’t blog.
The more you optimize your articles, the better your web pages will be listed in search engine results, and the more people will find you when they search.
If you are not yet convinced, here are some of the reasons why a blog is your best ally for your SEO strategy.
PUBLISH NEW CONTENT TO SHOW THAT YOUR SITE IS STILL “ALIVE”
Search engines (and internet users) only trust frequently updated websites. Google does not want to provide its users with outdated and irrelevant information.
Regularly updated sites tell them it’s alive and offering new, topical content. This gives search engine algorithms a good reason to promote your site more often while keeping it on their radar regularly.
It makes sense when you land on a website and it hasn’t happened in a while, it doesn’t really inspire you with confidence in the activity behind it. The company it represents could have closed its doors or the website could provide information that is completely out of date, denied, or changed since it was last updated. Well, think the same for your own site. If your users see that you are active, they will tell themselves that your business is too.
You don’t have a lot of opportunities to update the pages on your site. The corporate pages that talk about your company, your services, your teams, or your contact page will never change or even once a year (perhaps in the event of a major change). The same goes for your pricing and product pages if you are an e-commerce store.
The integration of a blog thus gives you the possibility of continuously publishing new articles and new information on your site and thus to keep it always alive. You can post several times a day if you want, there is no rule, the fresher content you post, the more you will be appreciated by search engines which will tend to push you to the first place on their results pages.
But be careful to respect the rules of SEO!
Every article you write on your blog is a new opportunity to use well-placed keywords that Google will spot and analyze.
By researching the keywords (or key phrases) that your users are going to be able to type in the search engines, and then using them strategically in your articles, you can really improve your ranking in the SERPs.
To take it one step further and improve your strategy, think about long-tail keywords that your target audience is likely to use during their research, but that aren’t necessarily key phrases you would have thought of or that are obvious.
Questions, for example, are one way to conduct research on the rapidly expanding Internet.
These long-tail keywords are extremely important to any SEO strategy because half of all searches are for terms of four words or more.
But people can be clumsy in their search, so research and target all the terms that can be used to find you, even ones you might not have thought of.
Be careful with the keywords! Do not overdo it, because you could quickly have the opposite effect to the one you are looking for by being blacklisted and penalized by Google which will see it as a fraudulent over-optimization.
Go sparingly, be readable, understandable to your target audience and think about the basic tags of course.
A QUALITY BLOG MAKES OTHERS WANT TO CONNECT WITH YOU
Net linking techniques of gaining quality external links are very important in an SEO strategy, but it is also one of the most difficult activities in SEO.
This is because the more quality external links you earn the more search engines will consider your website to be reliable and authoritative.
It’s not impossible to get external links without a blog, but it’s much, much more difficult. It is always beneficial to build relationships with other websites with good authority. Blogging gives you the opportunity to include links to other relevant websites and in return, these organizations can link to your site which will help you generate even more visibility and therefore traffic than you do. could not have generated otherwise.
Once again, beware of abuse and don’t be fooled by link merchants, search engines could spot you and penalize you for your abuse or link buying.
Leave your expertise and develop your visibility and your relationships in your field and with a little patience, everything will fall into place naturally.
Beyond the external links that you can set up as we have just seen, another part of SEO concerns internal links which are very easy to set up, because you create them yourself.
Warning! Not including internal links on your website directing your users to another page or post is one of the most basic SEO mistakes you can make!
Once you start posting blog posts, the opportunities for internal networking are multiplied. As you add pages of articles on various, but related, topics, you have so many opportunities to naturally link these pages to each other.
Whenever you do, you can strategically use anchor text to better tell Google what the page you are linking to is good for and thereby strengthen its connection to your target keywords.
GROW YOUR POPULARITY
And yes, your blog can also allow you to develop your popularity, and that, Google likes a lot …
Search engines will increase your ranking on their results pages if they notice that your articles are being shared frequently.
To do this, you need high-quality content that your audience will actually want to read and share with their contacts who in turn will share it and so on …
Sharing your blog posts and being relayed can therefore also help you increase your visibility with new prospects.
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Who says blog says illustrative image and that’s good, because, as you know, images can be optimized thanks to their “alt tag “.
Using images in your blog posts not only makes your posts more engaging but gives you an additional way to get noticed by search engines.
To benefit from this added bonus, make sure you name them correctly and fill in your alt text well according to the keywords you have chosen. So, the day when an Internet user makes a request on your activity through Google image, he has a good chance of finding you in a good position.
One more point for your SEO!
USE SOCIAL MEDIA TO CONNECT WITH YOUR AUDIENCE
This “strategy” is not a direct link factor, but it is a technique that contributes significantly to your link-building strategy.
When your audience reads an article they like, they’re more likely to share it, come back to your website to see more content, and maybe even sign up for your newsletter.
When you get a lot of traffic and regular visitors, it shows Google that people love your website and increases your level of authority in their algorithm.
And while that’s pretty awesome from an SEO standpoint, it’s also important to the success of your site.
The users who visit your site, log into it and become regular subscribers and that is more valuable than any place in the SERPs.
A blog is a great way to make those connections and start an ongoing relationship with the people you want to reach.
A BLOG TO KEEP YOUR USERS ON YOUR SITE LONGER
Google’s number one priority is to provide users searching its search engine with the information they are looking for so that they keep coming back to use Google again.
If someone performs a search, clicks on the first link find it unnecessary, and immediately leaves the site to return to the search page, this tells Google that the first result was not as useful as it thought.
On the other hand, when someone clicks on a result and stays on the site for a while, it tells Google that the site is very interesting and useful.
While Google has not expressly said that the length of time a page or site is visited is a ranking factor, it has made other statements that make it clear that it is something that matters and to which it does. Pay attention. And inevitably, someone who comes to your website from a blog post that shows up in search results will have more reason to stay awhile and read the whole thing rather than a web surfer who lands on a page. corporate with less text or information that interests him.
OMT, SEO researchers have found that long blog posts tend to perform better than shorter posts.
On the first page on Google, the pages have an average of nearly 2,000 words.
The basic natural referencing of your site, as well as the optimization of your business pages, will probably not be enough for you to be well-identified and referenced by search engines. You need something lively, interesting, something that will get you noticed by the users you are targeting or by your peers who can relay you to give you even more visibility. And for that, you understood it, the blog is your best ally.
If you were still hesitating, don’t ask yourself any more questions and embark on this editorial adventure which, you will see, will not only enrich you, enhance you, but above all allow you to stay in the good graces of Google, and basically, that’s kind of the goal …
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