There has never been so much talk about Digital Marketing. No wonder, he’s everywhere. Just as marketing has always been present in a company’s journey, digital marketing would be no different in an increasingly connected world.
There has been a considerable increase in the number of companies operating in United State in recent years, mainly medium and small. Entrepreneurship has been a great opportunity, generating an increase in supply and competition.
This made Digital Marketing gain prominence in the market, helping companies of all sizes to obtain incredible results with their actions.
Detailed audience segmentation, agility and flexibility of campaigns, remarketing and retargeting and the accuracy of metrics make digital marketing a crucial tool for any company.
However, some entrepreneurs with the objective of reducing expenses – and here we have the first mistake, when we see digital marketing as an expense and not an investment – decide to do the marketing of the company with their own hands.
This does not necessarily mean a mistake, but there comes a point where the entrepreneur has to choose between running his own business or marketing the company, as no entrepreneur can manage their marketing alone forever.
In addition, as it is the company’s core business, a Digital Marketing Agency provides more quality and agility in the execution of services, already has experience in the main media and manages to succinctly clarify the ideal forms of investment in media, generating economy and accurate results.
With that in mind, we list the main reasons for your company to hire a good digital marketing agency (Hello, have you heard of Xum Digital?) to help you get great results on the internet.
1- Knowledge and Know-how (experience)
Marketing only works if it is well done, and to have a well-executed plan it is necessary to have knowledge and know-how on the subject.
A digital marketing agency is made up of experienced professionals, with training in specific areas and who study and practice daily the fundamental tools for a good marketing action.
We usually have a scenario where there are professionals dedicated to Digital Marketing planning, professionals specialized in art creation, audio-visual production and animation, media professionals, customer service, programming, UX/UI, in short, it varies according to the business and the size of each agency.
In addition, experience is essential for good campaign planning and execution, presenting the best ways and strategies to connect your brand identity in a positive way with your target audience.
2 – Quality of the material
Quality is not discussed. Everyone likes to receive quality, and digital marketing is no different. This shows that the company cares about presenting good material to its audience. It’s a matter of professionalism.
Graphics, writing, platforms, landing pages , Branding , E-commerce , Sites , in short, all your campaign material needs to have quality and a touch of whimsy. This is a big differentiator in hiring a digital agency.
Here at Xum Digital we highly value the quality of our material. You can check out the main projects in our portfolio here.
3 – Cost optimization
Often due to lack of knowledge (and it is worth mentioning that it is not the entrepreneur’s obligation to know all marketing tools in depth) we see poorly executed campaigns, with exorbitant expenses and low results.
A digital agency manages to optimize these costs, focusing on maximizing results with an increasingly better ROI.
4 – Strategic organization
Organization is essential for any digital marketing action, as well as a strategy considering the company’s performance, target audience, SWOT analysis, competition, current scenario, differentials, etc.
An organized strategy justifies the means and actions of the campaign, generating accurate metrics, increasing the potential for results.
In order to make a good Digital Marketing Agency Bay Area, it is necessary to organize and understand the company’s objective and available budget. In this way, the action, in addition to being organized, optimizes costs, improves ROI and allows you to create a frequency of actions, our fifth reason for you to hire a Digital Marketing agency for your company.
5 – Frequency of publications
Some entrepreneurs do not value the frequency of their postings to advertisements. But do you know who values frequency a lot? The social networks themselves. A well-planned frequency for your publications directly influences the reach and delivery of your content to your audience.
The famous social media robots, which are increasingly humanized, understand that if you have a frequent – and quality – conversation with your audience, you gain more notoriety, in addition to the brand gaining territory and making your audience remember more ease.
At certain times, when digital marketing is done on its own, frequency is not considered, either because the results are not immediate or because of overwork. That’s when they don’t abandon the campaign halfway through. This damages the brand and can make the work obsolete.
6 – Feedback
As important as all the reasons mentioned above, Feedback helps to understand the best paths of the campaign. We identified the best strategies, the best ROI, what type of content makes the most sense to the audience and also what was not so relevant.
Based on this feedback, the strategy is improved to optimize results.
For these reasons, a Digital Marketing agency is essential for any company that wants to grow. It is an investment with a virtually guaranteed return.
Does your company need a Digital Marketing Agency in San Francisco committed to helping you work on the internet? Contact us. Feel invited for a coffee. It will be a pleasure to serve you.
